Market research is not rocket science, but it is important to determine the viability of your operation or business. We want you to be successful, so please take this first step seriously. You will need to find answers to the following questions:
What crops are selling well in your area?
Who is buying these crops?
How much are they buying?
How frequently are they buying?
How much are they paying for the crops they buy?
What crops are rare/hard to find in your area?
What are the high-ticket crops in your area?
What packaging is being used? Is it preferred by the buyers?
Collect contact information from produce buyers working for your local markets, schools, medical facilities, and restaurants. Interview them. Don’t worry, they won’t bite! Find out the prices they pay and their willingness and ability to purchase their food locally. If you need help getting started, just give us a call.
Your Growing Facility
Some of you may need to construct a greenhouse. If so, you may have to determine what is needed to prepare your greenhouse site. Many of you will not need a building. You will also want to consider a water source.
Call us. We can help you determine what you will need. Remember we have gone through this, lean on our expeience.